How Should We Communicate about Climate Change?
I am writing from Bonn, Germany where I am participating in the 23rd Meeting of the Adaptation Committee (AC) of the United Nations Framework Convention on Climate Change. The AC members have been discussing the Committee's efforts to communicate about adaptation, both generally and about the work of the Adaptation Committee. I participated in this discussion, noting that a good communication effort involves four basic steps. First, what is the purpose and message of the communication - inform and educate, shared learning, joint problem solving? Second, who are the people involved - the audience(s) and the authors? Third, what is the process of and platform for communication - social media, face to face, mediated (e.g, you tube), blog, webinar, virtual? Fourth, what is the desired pproduct or outcome of the communication activity? These Ps - Purpose/Message, People/Audience/Author, Process/Platform, and Product/Outcome - can provide a framework for developing and implementin...